Event Marketing Professional

Events planned with plans ABC

I turn event concepts into experiences people remember — from 60+ industry trade shows to a $1.8M inaugural hybrid user conference, executive VIP dinners, and employee programs that build culture.

See selected work → Email me
Remote · NYC · DMVField, trade show & experientialCMP in progress
Events & BeyondAll access
Portrait of Nicole N. McWilliams

Nicole N. McWilliams

Event Marketing Professional
Producer & StrategistSince 2012
60+industry trade shows managed, across tech, security, healthcare & consumer
$1.8Mbudget for the inaugural Noteworthy hybrid user conference
10-mostrategic workback plan, from venue selection to post-event evaluation
$200Ksummit proposal — dates, attendance, pipeline & budget — approved by leadership
AWS re:InventBlack HatDEF CONRSA ConferenceGartnerGoogle Cloud NextAWS re:InforceNVIDIASXSWHLTHHIMSS22VIVEBecker's HealthcareMoney20/20Philly Home + Garden ShowMarketplace Events AWS re:InventBlack HatDEF CONRSA ConferenceGartnerGoogle Cloud NextAWS re:InforceNVIDIASXSWHLTHHIMSS22VIVEBecker's HealthcareMoney20/20Philly Home + Garden ShowMarketplace Events
What I bring

Six things I do well

Whether it's a booth, a ballroom, or a virtual stage, I handle the full event cycle: strategy, budget, vendors, logistics, stakeholder communication, and the post-show survey that makes the next one better.

Trade show programs

Run end-to-end trade show programs, including RFPs for booth design refreshes, on-brand messaging, pre-show materials and post-show surveys.

60+ shows

Conferences & hybrid events

Plan and launch user conferences across planning, budget, venue, program, marketing, operations and evaluation, both in person and virtual.

$1.8M inaugural launch

Executive & VIP experiences

Design intimate C-suite moments: venue scouting, chef partnerships, theme, ambiance and seating plans built for real conversation.

HIMSS22 VIP dinner

Event strategy & ROI

Build business-case proposals that tie dates, attendee goals and session content to pipeline targets and a line-item budget.

Leadership-approved

Employee engagement

Produce internal events and off-sites that build culture, from holiday parties with live bands to mental-health series and team retreats.

2019 – 2025

Ops playbooks & comms

Write the central guides that tell every team member their role, schedule and logistics before, during and after an event.

Know Before You Go

Tech stack

Event platforms
CventGoldcastON24WebexZoom
CRM
SalesforceHubSpotZoho
Project mgmt
AsanaMondayAirtableJira
Design
CanvaFigma
Productivity
Google WorkspaceOffice 365

Certifications & learning

…
Certified Meeting Professional (CMP)In progress
…
Salesforce Certified Marketing AssociateIn progress
✓
Project Management CommunicationsCourse completed
✓
Risk & Change ManagementCourse completed
✓
Developing & Managing a Dynamic TeamCourse completed
✓
Defining & Measuring Organizational ProcessCourse completed

My motto: ABL — Always Be Learning.

Selected work

Case studies

Six projects, each showing the scope, the decisions I made, and the outcome.

2022 – 2023 Save the date for Noteworthy 2023 Annual Conference at The Ritz-Carlton, Half Moon Bay Panel discussion on the Noteworthy conference stage
Hybrid user conference · Owner

Launching Noteworthy, the company's first user conference

Took the inaugural Noteworthy conference from concept to launch in 2022, then ran it again in 2023 at The Ritz-Carlton, Half Moon Bay. I coordinated stakeholders, customers and prospects through planning and execution.

  • Built a 10-month workback plan covering budget, venue selection, program, marketing, operations and post-event evaluation
  • Delivered a hybrid format that served in-person and virtual audiences
$1.8MBudget
10 monthsWorkback plan
HybridFormat
60+ shows Collage of trade show booths and teams Nicole managed
Trade show management · Program lead

Running a cross-industry trade show program

Managed more than 60 trade shows across cybersecurity, cloud, healthcare, fintech and consumer events, including AWS re:Invent, Black Hat, DEF CON, RSA and HLTH.

  • Wrote RFPs for booth design refreshes aligned to brand goals
  • Kept messaging consistent across every show and every booth
  • Kept stakeholders informed with pre-event materials, then ran shared post-show surveys to improve each cycle
$200,000Total proposed budget
Hotel lodging
$58.8K
Venue + decor
$42.9K
Food & beverage
$35K
Airfare
$17.5K
Fun lounge
$15K
Swag / gift bags
$12.5K
Print, marketing
$12K
Happy hour
$5.2K
The one-page Donor Experience Summit proposalVenue: Industry City, Brooklyn. Planned around a 175-registration goal and $1.2M pipeline maturation target.
Event proposal · 2023

A one-page business case leadership approved

Wrote the full proposal for the Donor Experience Summit, a two-day conference designed to generate and accelerate pipeline. It covered dates, attendance and pipeline targets, venue, lodging, catering, and session and workshop concepts.

  • Picked dates that kept last year's save-the-date timing and avoided competing events
  • Wrote session titles and descriptions, including an AI-in-fundraising track
ApprovedFor the Sept 2024 summit
PraisedFor accurate attendee, pipeline & budget figures
HIMSS22 Long banquet table set for the private C-suite VIP dinner
Executive experience · 2022

A private C-suite dinner during HIMSS22

Produced a private dinner and panel discussion for prospects alongside the HIMSS22 trade show, giving the brand a way to reach executives beyond the booth.

  • Researched and secured an intimate venue that suited the guest list
  • Partnered with an acclaimed local chef on a five-course tasting menu built on premium local ingredients
  • Planned the design, theme and seating to start meaningful, forward-looking conversations
2025 Table of contents of the Know Before You Go event guide
Event operations · 2025

The Know Before You Go playbook

Created a central guide that gives each team what it needs for every phase of an event, so every staffer knows their role and responsibilities before they arrive.

  • Covers strategy and goals, messaging (elevator pitch, FAQs), booth and venue details, staffing schedules, transportation and the event app
  • Includes ancillary events: VIP brunches, CISO networking, summit panels, podcast sessions and the team dinner
2019 – 2025 Employee events: lawn games, holiday party and team off-site
Employee engagement · Internal events

Internal events that build culture

Managed every part of internal events to create collaborative, celebratory workplaces and improve the employee experience.

  • “Stress Less” day with jumbo lawn games
  • DivvyCloud holiday party with a live band
  • “Press Pause,” a quarterly virtual series on men's mental health
  • Employee off-sites focused on personal and professional growth
“My goal isn't to sell you the glasses. It's to give you the vision you need.”
Nicole's approach to event strategy
Beyond events

Outside of work

I work on events by day and on creative projects by night.

Spot-lyte Photo Booths logo

Photo booth owner

I own Spot-lyte Photo Booths, so I know event experiences from the vendor's side too.

Multi-monitor remote work setup

Remote productivity pro

I work from a multi-monitor setup built for running several events at once, from anywhere.

Immersive colorful dot installation

Unconventional concepts

I'm drawn to immersive, unexpected formats that people remember.

HobbiesAbstract artGaming hostessInterior designPoetry & spoken wordTravelVolunteer work
Contact

Planning your next event? Let's talk.

I'm open to event marketing, field marketing and experiential roles. I work remotely and in the NYC and DMV areas.

NMcWilliams86@nicoleisme.comEmail 646.243.1103Cell nicoleisme.comWebsite
Remote · NYC · DMVBased